0-1 Parking web-app for the monetization of guest and empty parking
Proptech
SmartRent: Monetizing Guest Parking
0-1 Parking web-app for renters and guests
Project Overview
Property managers were looking for a way to monetize empty and guest parking spaces
Problem Statement
Create a mobile experience where guests and residents can pay for parking using their phone instead of going to the leasing office
Industry
Proptech
My Role
Lead Designer
Platforms
Webapp
Timeline
January 2021- March 2021
Persona
Lauren Smith
Leasing Manager
It would be great to monetize our empty and guest parking spaces!
Age: 35
Location: Denver
Tech Proficiency: Moderate
Gender: Female
Goal
Monetize empty and guest parking spaces using technology
Have a mobile solution for guest parking
Provide an elevated living experience for residents
Frustrations
Empty spaces that could be used for additional guest parking
Leasing managers having to physically check on parking spaces
Parking solutions are limited
Process
Outcome
Average revenue of $4,000 per month at pilot facilities on first iteration
“From a business perspective, SmartRent is really giving us enhanced solutions that we’ve needed for a long time and that property-management software hasn’t made a top priority, quite frankly.”
Key Learnings